Exploring Career paths: Fashion PR

Seven in New York City, Fashion PR ShowroomI found an article from The Guardian about how to break into Fashion PR, which is my desired work field. I’ve attached the article to the blog for easy reading for all of you loverly people 🙂 There are many links within the text that takes you to further information. Although the article is dated from January it’s information is still useful. What are your career aspirations?

“I see a lot of students who say they want to get into fashion PR but have the perception (wrongly) that it is all about wild parties during fashion week.”

That’s a quote from PR entrepreneur Alison Lowe, founder of boutique firm Felicities. She told fashion stylist and blogger Rebekah Roy how important it is to get a taste of the reality of agency life. That way, you can decide if fashion PR is really is for you – it’s not all about the glamour, you see. “We work in a glamorous world working with beautiful people and clothes, but at the end of the day we are there to represent the client”, Alison told the Fashion PR site. “We often work in the background and it is hard work, so any glamour attached to it is a bonus,” she says.

Still interested? Well, getting to know the ropes sounds like it’s going to be pretty essential, going by her advice and the thoughts of other industry insiders. Sally-Anne Stevens, co-founder and director of Boudoir PR, told EducationGuardian that work experience is almost always expected. Sally-Anne also explained how prior knowledge is also a prerequisite in fashion. She says: “We want an interviewee to come prepared and to have a really keen interest in fashion and an understanding of the industry.”

This event has already passed but I listed the panel and their details because I believe the information is useful.

Join us to find out more about both working for agencies and in PR directly for fashion houses and designers. Plus, as well as aspiring fashion PRs, we’ll be helping anybody who wants to move into this type of role from another sector and looking at whether specialist knowledge is required. Join us on January 31 between 1pm and 3pm or post your question below now.

Our panel:

Katie Byrne is head of the PR department at Ann Summers, and is involved with the social media, marketing, and design teams. Prior to Ann Summers, Katie worked at Weber Shandwick and NSPCC and trained as a journalist working across news, features, fashion and lifestyle.

Jessica Hodkinson is an advertising and PR graduate working as a PR and marketing executive at Daniel Footwear. Jessica is experienced in networking with key bloggers, journalists and stylists to achieve coverage online and offline. Jessica also blogs at PR Company.

Rachel Byrne is a senior account manager for PR and strategy specialists, Shine Communications, looking after the fashion accounts from Forever 21 to the eBay Fashion Outlet. Shine works with leading UK consumer brands including ghd, Bacardi and Sony.

Kelly Hopkins is a specialist recruiter within the PR division at Handle Recruitment which specialises in appointments with the media, entertainment and fashion sectors.

Laura Blair is a director at fashion, beauty and lifestyle agency Boudoir PR. Laura represents a number of brands which include new start ups to well established household names, and also oversees the beauty division at Boudoir PR.

Emma Hart comes from a journalism and fashion PR background, and launched Push PR in 2002. Emma’s day to day role as managing director incorporates overseeing campaigns, monitoring results and new business pitches. Push PR’s clients encompass international fashion retail and designer brands, e-tailers and interiors and lifestyle labels.

Anne O’Neill is a former GMTV producer and Granada journalist. After leaving TV to pursue a career in PR she decided to set up her own consultancy, Love Lily PR to represent a wide range of fashion clients. Love Lily PR manages a number of fashion clients such as boohoo.com and BrandAlley.com. Anne now specialises in promoting online fashion companies.

Sally Sykes is President of the CIPR and Communications Director for the Health and Safety Executive. Earlier in her career she worked in Fashion and Retail PR for Littlewoods. She did fashion PR at London Fashion Week, Clothes Show live and for numerous national TV and press features.

Tom Winterton is a Senior Account Manager at consumer PR agency Shine Communications. Starting at Shine as a graduate in 2007, Tom currently oversees the Forever 21 account as well as other Shine clients including Sony PlayStation, eBay, and Eristoff Vodka.”

Picture courtesy of: Fashion Development Group


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